Wine futures saw moderate volatility this week, with Bordeaux 2022 contracts trading around $3,950 per tonne, up 1.8% from last month as traders anticipate stronger Q4 demand. Analysts project a 2–3% price appreciation ahead of China’s import season, driven by tighter supply. One winery “leaning in” to D2C premiumisation is Willamette Valley Vineyards, where CEO Mike Osborn took the helm in May and is the founder of online retailer wine.com. RELATED: Tariff tensions trickle down to Washington wineries, distilleries The latest auction data from London points to robust interest in wine futures, particularly from Asian buyers. Year-on-year price growth in premium vintages stands at 4.1%, suggesting possible sustained upward pressure into the next harvest cycle.
