Stock market chatter indicates that “what is owner finance” could serve as an inflation-resistant sales model, relevant for sectors grappling with high borrowing costs. As your business's digital footprint grows, it also becomes more vulnerable to cybercrime . Experian's 2025 Commercial Pulse Report found that financial fraud against small businesses has increased by 70% since the start of the pandemic, at a cost of billions each year. AI can provide checks to help protect your data by monitoring for fraud and unusual transactions. Pew’s survey of alternative financing borrowers was conducted from April 2022 to May 2022 and yielded 1,317 responses from adults ages 18 and over, of which 282 currently or previously used a land contract. (See the separate Appendix for the full survey results.) The survey also asked about other forms of alternative financing, including seller-financed mortgages, rent-to-own (also called lease-purchase) agreements, and personal property loans, but those financing types were excluded from this analysis. Technical charts for REIT-heavy ETFs show a breakout pattern, partly fueled by investor belief that “what is owner finance” models may attract cash buyers, sustaining momentum.