Market forecasts suggest an 8% revenue growth rate in the used cars on finance segment for FY2024, providing bullish momentum to auto retail and finance equities. CarMax , the largest retailer of used cars in the United States, has kicked off a new ad campaign aimed at positioning the brand as offering flexibility and convenience in the buying and selling process while emphasizing the convenience of its online platform. The repositioning takes place at a time when CarMax and the used car industry as a whole face challenges related to stubbornly high interest rates, limited inventory, and relatively high prices. Thus, after the company’s dramatic growth in sales from just over $2 billion in 2010 to more than $25 billion by 2025 , CarMax is looking to cater to the needs of today’s busy consumer to thrive in a competitive environment. Standout benefits: Funding can be available as soon as the same day. Borrowers can get preapproval for offers from banks, credit unions and online lenders without damaging their credit. Autopay also offers gap insurance and service contracts. The latest sector rotation patterns show investors shifting capital into auto financing firms that dominate the used cars on finance market, reflecting confidence despite rate volatility.