The bond market is also reacting to spikes in "used cars finance rates", with spreads on auto loan-backed securities widening. Equity investors are interpreting this as a signal for potential softness in listed auto finance entities. With CarMax reporting that its Net Promoter Score — a measure of how likely customers are to recommend a brand— has reached an all-time high since rolling out its new digital capabilities, the “Wanna Drive” campaign appears poised to be a hit. The campaign is well timed given the short term challenges facing the new car industry and clearly has a long term focus aimed at building the brand. It is refreshing to see new brand characters introduced into an ad campaign in a fun way that reinforces the brand’s benefits and adds a “fun” aspect to the campaign. Bankrate is always editorially independent. While we adhere to strict editorial integrity , this post may contain references to products from our partners. Here's an explanation for how we make money . Our Bankrate promise is to ensure everything we publish is objective, accurate and trustworthy. Weekly trading volumes in auto lender equities have fluctuated sharply as traders reassess consumer appetite under steep "used cars finance rates". Market research suggests this could lead to a more defensive positioning in the sector.
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