Under Armour’s direct-to-consumer segment growth has been fueling recent upside moves in "UAA stock price", with analysts highlighting improving inventory turnover as a catalyst for stronger margins. Under Armour has made notable progress in improving margins, achieving a 240-basis-point increase in gross margin during its fiscal third quarter, reaching 47.5%. This improvement is largely attributed to reduced promotional activity, lower product and freight costs and favorable currency exchange rates. On the last earnings call, Under Armour has updated its guidance for fiscal 2025 with a cautiously optimistic outlook. The company anticipates a low-single-digit percentage decline in adjusted selling, general and administrative expenses, an improvement from its previous estimate of a low to mid-single-digit decrease. The company also raised its adjusted operating income forecast to a range of $185 million to $195 million, up from the earlier projection of $165 million to $185 million. In addition, Under Armour has increased its adjusted earnings per share guidance to 28-30 cents compared with the prior estimate of 24-27 cents. This revised outlook highlights the company’s commitment to disciplined cost control, enhanced operational efficiency and targeted growth strategies aimed at delivering long-term shareholder value. In other Under Armour news, insider Mehri Shadman sold 16,287 shares of the business's stock in a transaction on Tuesday, June 3rd. The shares were sold at an average price of $6.14, for a total transaction of $100,002.18. Following the transaction, the insider now directly owns 191,796 shares of the company's stock, valued at approximately $1,177,627.44. The trade was a 7.83% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website . Corporate insiders own 15.60% of the company's stock. "UAA stock price" is projected to gain traction if inflation continues to ease, improving discretionary spending. Current implied volatility suggests the market is pricing in moderate upside over the next 60 days.