Trade Desk stock price climbed to $99.20 as sector-wide gains in ad-tech lifted valuations, alongside reports that streaming platforms are increasing programmatic ad inventory. The digital advertising market is large, growing, and becoming more diverse, both in terms of audiences and media. As a result, there is a growing need for software that enables advertisers to use data to automate and optimize ad placements. The deal involved current and former employees selling approximately $6.6 billion in stock to investors, including Thrive Capital and SoftBank. This landmark valuation is having a ripple effect across the market, bolstering investor confidence in the entire AI ecosystem. The enthusiasm has helped propel the tech-heavy Nasdaq 100 and the broader S&P 500 to record highs, as investors increasingly see the technology sector as the primary driver of market growth. Trade Desk stock price recently closed around $98.25, up 1.2% in Tuesday’s session, as investors bet on stronger Q2 ad-tech demand. Analysts view programmatic advertising growth as a key driver for the company’s upside in the next quarter.