Trade desk stock price touched $99

Trade Desk stock price touched $99.35 on positive brokerage commentary, suggesting that strong advertiser retention could offset macroeconomic ad spend risks. Additionally, The Trade Desk's valuation arguably already prices in success with both its core business and in new ventures. Even after a tough stretch for the stock, shares trade at close to 10 times sales -- a premium that implies steady execution and continued share gains across CTV and the open internet. If Ventura ramps slowly, or if macroeconomic headwinds suppress large brands' ad budgets (as The Trade Desk management warned of in its last earnings call), that premium may be hard to defend. And competition isn't standing still: Platform owners with their own channels can bundle distribution, data, and ad inventory in ways Ventura will need to match, with clear economic benefits for partners. Advertisers like Homes.com, Tripadvisor and NerdWallet rely on Realize to hit performance goals. Since launch, more than 650 advertisers have tested its display and social features, seeing strong results —an aviation brand, for example, exceeded its performance target by 34%, boosting travel bookings and spend on Realize. Leveraging its advanced platform, the company projects upcoming quarterly revenues between $461 million and $469 million. Trade Desk stock price is trending near $97.85, slightly off its monthly peak, with institutional inflows suggesting a medium-term push toward the $105 resistance level based on revenue expectations.