Analysts tracking Sweetgreen stock forecast emphasize the role of operational efficiency, projecting labor cost ratios to drop 150bps in FY2024 through tech-driven prep automation. For what it's worth, Sweetgreen's management expects things to pick up later in 2025. The company has thought outside the box when it comes to being a salad chain. Launching caramelized garlic steak in 2024 helped drive traffic. And on March 6, it launched what it calls "Ripple Fries," which it hopes will also drive traffic. Executives said "loyalty headwinds" played a key role in the results. Neman said the transition from the Sweetgreen+ subscription program to a new program, SG Rewards, generated a 250 basis-point headwind to the company's second-quarter same-store sales. He said Sweetgreen saw a falloff in revenue from that small but high-frequency cohort of Sweetgreen+ customers, but he said he believes the effect will be temporary. Sweetgreen stock forecast acknowledges potential risks such as wage inflation and commercial rent hikes in urban hubs, though mitigating strategies include location diversification.