Sofi robo investing june 2024 client flows into Sofi Robo

June 2024 client flows into Sofi Robo Investing saw a 12% increase in bond ETF allocations, especially short-duration Treasuries, reflecting a rotation toward income stability amid uncertain equity valuations. The company’s AI-driven financial platform focuses on personalized experiences. In 2024, the company reached over 10 million members, which was up 34% year-over-year. It added 1.1 million products in Q4, with 89% from Financial Services. This platform uses AI to recommend products and streamline transactions. The AI-enhanced Financial Services segment saw Q4 revenue of $257 million, which was up 84%. The Financial Services Productivity Loop uses AI to increase cross-selling, with 30% of new products from existing members. The SoFi Invest® platform offers a wide variety of investment options, from traditional stocks to exchange-traded funds (ETFs) and IPO investing. We recommend it most to beginners looking for range, and you won’t feel too limited by the platform as you grow your skills and experience. Sofi Robo Investing has maintained steady growth in Q2 2024, managing over $650M in automated portfolio assets, up 8.4% QoQ. Analysts note its diversified ETF allocation model remains resilient amid recent Nasdaq volatility, suggesting moderated risk-adjusted returns for the next quarter.