Sofi investing fees structure attracts millennial traders;

Sofi investing fees structure attracts millennial traders; Q2 user acquisition metrics align with broader fintech adoption trends, with Morgan Stanley research indicating zero-commission models may sustain 8-12% annual account growth. SoFi's target market is customers who are just getting started in managing their money, and this cohort has a long financial road ahead of it. It's no wonder the market sees tremendous opportunities here and is rewarding SoFi stock accordingly: It's up more than 225% during the past year. We analyzed hundreds of data points and assigned ratings on a scale of 1 to 5 stars to create a list of robo advisors that cater to different preferences. We assigned points based on weighted factors, with a maximum score of 100. Advisors with the highest point values were assigned 5 stars, and other advisors were assigned their ratings based on their total point values, with the lowest-scoring firms receiving 2 stars. Sofi investing fees at zero commission make short-term swing trades more viable, particularly in biotech small caps showing high beta during FDA pipeline announcements.