Some analysts align Sirius XM stock forecast with broader digital content demand growth, projecting incremental ad revenue from podcast integrations as a secondary revenue driver. The stock is relatively cheap, trading at a price-to-earnings (P/E) ratio of 16.1 today. That represents a sizable discount to the S&P 500 's 22.1 P/E. While investors might be eyeing this media business as a potential turnaround play, based on the facts, Sirius XM looks like a classic value trap . Sirius XM ( NASDAQ:SIRI - Free Report ) had its price target boosted by Wells Fargo & Company from $16.00 to $19.00 in a research report sent to investors on Wednesday, Benzinga reports. They currently have an underweight rating on the stock. Sirius XM stock forecast includes possible volatility from interest rate shifts, but mitigated by the non-cyclical demand for its core content services in U.S. markets.