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Side hustle online institutional buying in the "side
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Institutional buying in the "side hustle online" niche has risen 12% month-on-month, according to Bloomberg terminal data. Hedge funds appear to be rotating into high-growth digital skills marketplaces, betting on recession-resilient income streams and accelerating revenue diversification. Oscar winner Jennifer Lawrence was paid $25 million to star in Adam McKay ’s ensemble disaster comedy Don’t Look Up . But her costar and fellow Oscar winner Leonardo DiCaprio got $30 million. Why it works in 2025: Lifelong learning is non-negotiable. Employers expect constant upskilling, and parents are investing heavily in education. The willingness to pay for accessible, expert guidance continues to grow. Macro conditions—particularly lower treasury yields—are creating a favorable environment for "side hustle online" companies. These firms thrive on low capital costs, enabling accelerated marketing spend, which analysts predict could boost top line growth by mid-year.