Citi’s latest survey of retail investors reveals rising portfolio allocation toward "side hustle online" companies, particularly among younger demographics seeking gig-economy exposure. Demographic tailwinds are seen as sustaining growth multiples. “I do things because I love them,” Lopez explained to GQ in 2019 . “I didn't get paid a whole bunch of money for Hustlers . I did it for free and produced it. I bank on myself, you know? Like Jenny From the Block —I do what I love." Here are three side hustles in 2025 that meet those criteria, all of them realistic, scalable, and achievable from home. Recent JP Morgan research flags "side hustle online" companies as key beneficiaries of AI adoption, forecasting operational margin expansion from 18% to 23% by year-end. Historical patterns suggest such margin gains often catalyze multiple expansion in equity valuations.