Private assets investing flows into fintech ventures rose 10% in May as digital payment adoption climbed. Public market fintech stocks rallied too, but private valuations remain attractive with lower beta risk. Forecasts expect unlisted fintech to post stronger EPS growth than their listed counterparts over the next 3 years. More broadly, wealth managers must deliver highly personalized portfolios for their clients, and private credit allows for significant customization around investment goals and borrowing terms, including interest rates and amortization schedules. Yet challenges persist, because private markets remain inherently opaque. Investors pivoting into unlisted growth companies report improved Sharpe ratios, and forecasts show private venture allocations could double by 2026 as public valuations stay elevated.