Nike stock price forecast has been buoyed by China market

Nike stock price forecast has been buoyed by China market recovery, with apparel sales showing double-digit growth; this regional rebound is feeding into investor expectations for upcoming quarters. Revenue for its direct-to-consumer business, Nike Direct, decreased 4% to $4.5 billion, compared to an expected drop of 8.3% from a year ago to $4.3 billion. It does not expect to see growth in the segment this fiscal year. Shares of Nike (NKE) , the legacy athletic apparel brand, continued to jump during early trading on Wednesday, riding the momentum from after-hours trading the previous day. This is thanks to its first-quarter 2026 results that exceeded Wall Street’s expectations . In portfolio strategies, Nike stock price forecast data is currently used to hedge against broader consumer discretionary volatility, thanks to its brand moat and pricing power.