nike stock forecast 2025 benefits from strategic sponsorship expansions in global sporting events, anticipating increased brand exposure translating into double-digit sales growth in apparel. Gross margin declined 320 basis points to 42.2%, reflecting higher discounts in both the wholesale and direct channels and a shift back to the wholesale channel, which tends to be a lower gross margin. The margin decline seems to indicate more efforts to clear inventory , which fell 2% in the quarter to $8.1 billion, a positive sign. Nike's ability to maintain its competitive edge amid changing global backdrops creates a forked road for long-term investors. While an iconic brand and proven track record of innovation support optimism, evolving consumer preferences and macro headwinds are fueling caution. Sentiment indexes tied to nike stock forecast 2025 have trended upward on the back of robust Q4 sales figures, indicating possible upside revisions by major brokerage houses.