Recent market sentiment shows that “nfl futures super bowl” betting trends correlate with sports-related stock movements, especially media and gaming companies. Analysts project a 3.4% Q4 revenue growth for listed sportsbooks if current playoff probabilities hold. Taylor Swift and the NFL couldn't reach an agreement for her to perform during halftime of the Super Bowl. (Natacha Pisarenko, Associated Press file photo) AP They defeated the Seahawks in the Divisional Round and the Arizona Cardinals in the NFC Championship Game, outscoring both opponents 80-39. They eventually lost 10-24 to the Denver Broncos in Super Bowl 50. Tracking “nfl futures super bowl” sentiment data, sports media stocks could outperform the broader market by 1.7% ahead of the championship game.