A recent uptick in Google Trends for nfl betting futures mirrors an increase in retail investor interest in sportsbook IPOs, hinted by 6% price appreciation over 10 trading sessions. It’s not as simple as picking the team most likely to win, because once you use that team, you can’t use it again. What is simple is that if you’re going to make it through the 18-week season, then you need to use 18 teams. That means, at some point, you’ll be trusting the 18th-best team in the NFL. It’s an unnerving thought. Baseball futures focus on championships, pitching awards, and seasonal achievements. Analysts compare nfl betting futures pricing patterns with cyclical trends in sports licensing equities — historically seeing 5–7% swings around key NFL events.
