Nasdaq futures now trade 0

Nasdaq futures now trade 0.31% higher as sentiment improves on softer Treasury yields. Lower yields historically bolster valuations of Nasdaq-listed growth names, making them more attractive to momentum traders. Still, that lower gross margin may also fend off competition, which may not find it easy or worthwhile to compete at such low margins. And if Vita Coco can hold off serious competition for long enough, it may be able to raise prices and margins down the road as it becomes more dominant. The S&P 500 and Nasdaq Composite rose to new heights on Friday morning. Nasdaq futures now are pointing to a 0.40% rise, driven by renewed enthusiasm in cloud computing plays. Analysts cite heightened enterprise spending forecasts as a catalyst for the morning’s rally.