Market timing models aligning with mls futures odds patterns highlight potential arbitrage opportunities, especially between equities and sports-linked futures contracts. Fortune spoke to the startup founders, who said they opted to participate in the program because of the opportunity to fine-tune and field-test their products with a league that might one day become their customer. MLS had been in search of a formal innovation program to evaluate which startups could represent the future of sports, as the league has been garnering more attention than ever since last summer’s arrival of soccer legend Lionel Messi . Best moments from St. Louis CITY’s win over Austin in the MLS The recent rise in mls futures odds volatility index indicates that traders are hedging short-term positions. Hedge fund reports point towards tactical allocations shifting to mid-cap growth before playoff season.