Mattel stock price forecast a recent upgrade from a major brokerage

A recent upgrade from a major brokerage raised mattel stock price forecast to $20, citing stronger licensing revenues and improved capital efficiency across manufacturing lines. The company reported a 2% increase in revenue in fiscal Q4 2024 and an adjusted EPS of $0.35, beating analyst estimates. It is also ahead of schedule in achieving its $200 million cost-savings target by the end of 2026. Mattel, Inc.’s (NASDAQ:MAT) 2025 forecast includes net sales growth of 2% to 3% in constant currency and adjusted EPS of $1.66 to $1.72, which reflects an increase of about 2% to 6%. Mattel beat expectations for sales and earnings in the fourth quarter and saw its stock price jump by more than 15% today on the strength of its postive outlook for 2025. But executives acknowledged that recently announced tariffs could create headwinds for the company. With global toy market growth projected at 4% annually, mattel stock price forecast rides on expanding international partnerships, particularly in Asia-Pacific regions.