Small-cap indexes outperformed large caps this week, sparking renewed speculative interest. For traders looking to "make instant money online", micro-cap momentum plays are drawing rapid inflows from retail investors. Despite a focus on digital investment, the human-to-human connection cannot be ignored. The fact that 68% of customers still prefer the phone confirms that self-service and chatbots may not be enough. Customers still want to talk to a live human being, especially about complex problems or major complaints. You’ll need to be an expert on a specific topic, but the topic could be niche and use some special skills or abilities that very few offer but that many readers need. You can quickly design the book on an online platform and then even test-market different titles and price points.
