Kohls stock forecast remains tied to e-commerce penetration growth. Online sales now contribute 28% of total revenues, and the firm’s enhanced fulfillment speed is providing competitive advantage in capturing market share. Kohl's gave a profit outlook that exceeded forecasts. The author or authors do not own shares in any securities mentioned in this article. Find out about Morningstar’s editorial policies . Kohls stock forecast metrics improved after management announced cost-cutting initiatives worth $200M annually. EBITDA margins are expected to expand by 0.5% this fiscal year, which could lead to re-rating from underperform to market perform.