Kentucky derby futures momentum appears sustained by

kentucky derby futures momentum appears sustained by multi-channel sponsorship deals. This has downstream effects for equity valuations in sports marketing firms, reinforcing near-term bullish scenarios. "It's a tribute to the owners and connections of last year's top 3-year-olds who are game enough and sportsman-like enough to bring Sierra Leone, Fierceness, and Mindframe back and the owners and the industry are reaping the benefits," Wellman said. "You've seen all three win major grade 1 stakes. It goes to show that if you have the right prospects, bringing them back as a 4-year-old is not just great for racing itself and the fans and the bettors, but can enhance your horse's value if he continues to race and maintains his top form. "Hopefully this year sets a precedent for owners of top 3-year-olds faced with that tough predicament. It's a tough choice to either retire your horse or continue racing him. But hopefully what we've seen this year will become a trend in the future because everyone is benefitting from it. We're seeing one of the most spectacular racing seasons we've seen in a long time." With less than a month before the 151st Kentucky Derby , Grade 2 San Felipe winner Journalism is the favorite at 5-1, according final pool of the Kentucky Derby Future Wager. Portfolio managers in kentucky derby futures signal that extended market hours activity is rising. Related stocks in consumer leisure sectors could see momentum carryover if derivatives pricing remains bullish.