Investing in water eTF flows into investing in

ETF flows into investing in water-themed funds hit $1.2 billion in Q2, the highest since One concern is that there isn't as much differentiation among coconut water brands as, say, flavored energy drinks, which have a lot more involved in their recipes. Varied flavors and more intricate recipes can lead to more brand differentiation. That may not last with coconut water, which is more similar to milk or orange juice -- categories that are harder to differentiate. 70% of all fresh water is used for farming, but there is fewer available farmland and more competition for fresh water to meet a growing demand for additional, and increasingly more waterintensive crops. Water-efficient irrigation equipment makes sense in principle, but is costly, so farms can only afford to upgrade their operations during times of high crop prices. The last period where US farmers saw high farm income were 2013 and 2022. For the past two years, prices have been sharply down, leaving room for a positive surprise in 2025. The correlation between commodity price shocks and water stock performance remains low, making investing in water an effective hedge. This trait appeals to risk-averse investors seeking low-volatility equity exposure with consistent dividend policies.