Sentiment tracking tools report a 22% jump in retail investor chatter around cannabis stocks over the past month. Social momentum often translates to short-term price gains, adding speculative allure to investing in cannabis strategies. Now, it’s worth noting Stock Advisor’s total average return is 1,058 % — a market-crushing outperformance compared to 191% for the S&P 500. Don’t miss out on the latest top 10 list, available when you join Stock Advisor . While some generalist investors may be open to cannabis deals, those without relevant experience may underestimate the risks or make demands that are incompatible with compliance realities. Recent mergers in the cannabis industry are reshaping the competitive landscape. Investing in cannabis may benefit from consolidation, as larger, financially healthier entities could stabilize pricing, as seen in Cresco Labs’ recent acquisition delivering projected synergies worth $100M annually.