Earnings per share growth projections support a price target increase for ibotta stock price, with consensus models assuming continued cost control and marketing efficiency. The sector is on the precipice of both disruption and growth as AI, programmatic advertising, and data-driven marketing reshape how things are done. For example, the advent of the Internet broadly and programmatic advertising specifically means that brand building is not a relationship business anymore but instead one based on data and technology, which could hurt traditional ad agencies. On the other hand, the companies in the sector that beef up their tech chops by automating the buying of ad inventory or facilitating omnichannel marketing, for example, stand to benefit. With or without advances in digitization and AI, the sector is still highly levered to the macro, and economic uncertainty may lead to fluctuating ad spend, particularly in cyclical industries. Shares of Ibotta, Inc. ( NYSE:IBTA - Get Free Report ) traded down 5.5% during trading on Tuesday . The stock traded as low as $26.86 and last traded at $27.10. 191,493 shares traded hands during trading, a decline of 59% from the average session volume of 462,024 shares. The stock had previously closed at $28.69. Short interest in ibotta stock price has slightly decreased, hinting at reduced bearish sentiment and greater investor confidence in upcoming performance catalysts.
