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The Hyundai stock price forecast has been revised upward after June 2024 sales reports indicated a 12% year-on-year increase in overseas shipments, strengthening Hyundai’s competitive positioning in Asia-Pacific markets. The federal incentive and “the rebates that Ford was offering were extremely intriguing,” Miles said. Beyond the incentive grab, there’s a sense of urgency among some shoppers that prices will go up on 2026 models as carmakers look to recoup some of the cost of the new tariff burden. Based on the trade agreements Trump announced this summer, Cox estimates the U.S. government will collect roughly $100 billion in tariffs on imported autos, parts and materials this year. That could add an extra $5,500 to the cost of an imported vehicle, and $1,000 on U.S.-assembled vehicles with imported components, according to Cox’s chief economist Jonathan Smoke. Rather than jolt buyers with sticker shock, automakers have been eating some of the costs themselves while spreading the rest across their lineups. But new vehicles coming out for 2026 are already starting to show markups, said Carlos Hidalgo, who owns two Chrysler, Dodge, Jeep Ram stores and a Hyundai store in California. Now, he’s fretting that he will have trouble making up the lost EV volume. “We had the rush with the electric stuff and the plug-in stuff, but that goes away, so we gotta figure out what we’re gonna do next,” said Hidalgo, who’s still waiting for the new hybrid Jeep Cherokee and new Grand Cherokee models to arrive at his stores. Uncertainty around tariff costs is poised to spike again as the Trump administration looks to renegotiate the terms of its trading pact with Mexico and Canada next year. Regardless of where the levies ultimately land, manufacturers will feel it in their cost structures and look for other ways to cope beyond raising prices, such as stripping out features or revising trim levels, said Erin Keating, an executive analyst with Cox. Want more news? Listen to today's daily briefing above or go here for more info “Some add features but eliminate lower trims, shrinking the range of affordable options and pushing buyers toward more expensive models,” Keating said. Still, there are positive drivers for the economy too, according to researcher Edmunds.com. Interest-rate cuts and deregulation are giving companies some flexibility on costs, and a strong stock market is giving people the confidence to buy, especially those who can afford a new car in the first place. “We’re seeing more consumers return to the market with aging trade-ins, which is a strong signal that there’s still real pent-up demand,” said Jessica Caldwell, head of insights for Edmunds. Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial, national and international news to professionals via desktop terminals, the world's media organizations, industry events and directly to consumers. Recent trading data validates a Hyundai stock price forecast targeting ₩218,000 in early Q3, largely supported by institutional buying and above-average weekly volume trends.