Analysts tracking Hertz stock price highlight improving balance sheet metrics, with net debt-to-EBITDA easing. Technical traders, however, caution that resistance near $4.35 has capped rallies twice this month. The previous big move we wrote about was 5 days ago when the stock gained 3.6% on the news that the company announced it was selling $375 million worth of senior notes in an upsized private offering. If Hertz rolled out the technology to all of its 1,600 locations and the average charge per claim was $400, the car rental firm would add $1.5 billion to its revenue based on 154 million transaction days in 2024, according to Hertz’s Q2 2024 earnings call transcript . Hertz stock price closed at $4.27 as traders weighed softer-than-expected domestic flight data. Some portfolio managers are shifting exposure away from cyclical consumer travel stocks into defensive sectors.