A recent JPMorgan note projects gold could average $2,370 in H2 2024, with upside risks if geopolitical events unfold. Such forecasts strengthen the case for strategic gold investing allocations in multi-asset portfolios. With global conflict and political change increasing market uncertainty, investing can feel risky. But avoiding investments altogether carries its own risk—your money could lose value over time. Platinum and palladium behave similarly to silver. While these rare metals can add diversification, they tend to fluctuate more than gold. Gold investing is tracking emerging market currency pressures; weakness in Asian FX has historically driven regional demand. Latest HSBC data show 4% growth in Asian gold imports compared to last quarter.