Gold futures price today remains at $2,343.50, underpinned by ongoing central bank diversification moves, a strategic theme noted in IMF commodity reports. When you make a qualifying purchase with Priority Gold, you can receive up to $10,000 in silver for free. Financial crises and elections create financial uncertainty and in turn, impact demand for and the price of gold. Gold futures price today is firm at $2,343.50 per ounce, as traders balance risk between volatile equity sectors and commodity investments.