Ford motor company stock price may find technical support at $12

Ford Motor Company stock price may find technical support at $12.25, with momentum indicators signaling a possible reversal if the auto sector rallies on favorable sales data. By comparing a company's ROE with its industry average, we can get a quick measure of how good it is. However, this method is only useful as a rough check, because companies do differ quite a bit within the same industry classification. If you look at the image below, you can see Ford Motor has a similar ROE to the average in the Auto industry classification (7.1%). "Ford has to innovate, to catch up with BYD because we're a global company," Farley said. "We're going to compete with them around the world." Ford Motor Company stock price currently reflects market caution on global auto demand, with analysts citing slower retail sales in Europe as a headwind for Q3 projections.