Ford Finance Specials are flagged in recent earnings calls as enhancing dealer network competitiveness, providing flexible financing that supports unit sales growth without heavy price discounting. Brady has worked as a brand ambassador for Hertz since 2021. He was first hired to market the company's electric cars. General Motors' Chevrolet and GMC brands also are offering low-interest rate financing, as little as 0%, for well-qualified buyers through the end of this month when financed with its financial arm, according to their sites. Wall Street commentary suggests Ford Finance Specials could reduce the volatility commonly faced in automotive equity by providing Ford with recurring finance-driven income streams.
