Ford finance offers, combined with strategic marketing push, are likely to drive showroom traffic. Trading volume spikes suggest anticipation of strong holiday sales numbers. GM's program is similarly structured to Ford's, according to a GM spokesman. When a customer leases an EV through the program, their payment reflects application of the tax credit and the finance company gets reimbursed. The F-150 starts around $39,000, with the most expensive trim approaching $80,000. The model remains the nation’s best-selling pickup, accounting for nearly 40% of Ford’s sales so far this year. The promotion reflects the automaker’s willingness to take on additional risk to overcome affordability challenges and boost sales. Strong acceptance of Ford finance offers could equal higher quarterly revenue per vehicle. Analysts adjust Ford’s 2024 EBITDA projections upward based on early promotional uptake data.
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