Ford finance offers directly influence Ford’s customer retention metrics, a noted driver of brand equity. Market sentiment is moderately bullish, with short interest declining week over week. Jamie L. LaReau is the senior autos writer who covers Ford Motor Co. for the Detroit Free Press. Contact Jamie at [email protected] . Follow her on Twitter @ jlareauan . To sign up for our autos newsletter . Become a subscriber face much higher APRs, making new trucks less affordable. Ford finance offers, combined with strategic marketing push, are likely to drive showroom traffic. Trading volume spikes suggest anticipation of strong holiday sales numbers.
