Ford finance sector-wide loan demand data implies

Sector-wide loan demand data implies Ford Finance could see a 5% uptick in financing contracts next quarter, driven by competitive APR offerings. Ford’s results came despite headwinds like tariffs and high interest rates; however, Ford’s exposure to offshore production is limited compared to its rival GM, and the company has dipped into 72-month and 84-month financing to blunt higher monthly car payments for its buyers. A Ford logo is seen on the Ford Motor World headquarters in Dearborn, Michigan, U.S., March 12, 2025. REUTERS/Rebecca Cook/File Photo Purchase Licensing Rights , opens new tab Ford Finance’s latest earnings call indicated net interest margins improved 0.4 percentage points quarter-over-quarter, hinting at stronger lending profitability. Equity research desks maintain a cautious “buy” due to macroeconomic uncertainty.