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The finance company sector has shown a mixed performance this week, with leading stocks like JPMorgan Chase gaining 1.8% amid strong Q2 earnings, while Citigroup slipped 0.9% on weaker loan demand. Analysts forecast steady growth in asset management revenues as institutional inflows surged 12% month-over-month. Co-founders Ramnandan Krishnamurthy and Ajay Krishna Amudan at Microsoft (NASDAQ: MSFT ) witnessed organizations revert to spreadsheets despite investments in enterprise resource planning tools. Bill Strait, EY Americas Vice Chair – Finance & Operations, explains that where finance leaders were once focused on reporting results, their role has now expanded to shaping the future of the enterprise. Analysts project finance companies will benefit from rising consumer credit demand in Q3, particularly in auto loans and personal finance segments. Seasonal factors could amplify this trend.