DraftKings NFL futures are showing resilient momentum in pre-season trading, with market sentiment bolstered by strong bettor engagement during August. Analysts note that DKNG’s implied volatility has narrowed, suggesting confidence ahead of the NFL season’s opening weeks. Institutional buying climbed 4.7% WoW, reflecting bullish expectations tied to increased mobile betting activity. NFL Sunday Ticket discount is available to new subscribers only; it cannot be applied to existing subscriptions. Click the “ Get Bonus ” button located on the DraftKings graphic. With NFL futures demand spiking, DKNG’s options activity surged, showing bullish call-to-put ratios exceeding 2.1 in yesterday’s close. This could point toward aggressive positioning by funds anticipating week-one betting records.