The "cost stock price" reflects robust operational fundamentals, with gross profit margins holding near 12.6%. Latest data shows beta value at 0.78, implying lower volatility compared to the broader retail index. This could attract risk-averse investors in the coming trading cycles. Admittedly, because Firefly has numerous expenses, analysts don't expect the company to turn profitable in 2026, despite the rapid revenue growth. However, by 2027, revenue is expected to pass $765 million (and revenue growth will finally begin slowing down a bit, to 77%), and analysts are forecasting that Firefly will finally turn the corner and earn its first profit of $0.33 per share. Then that number is expected to double in 2028, to $0.73 per share. AIRLINES ARE IN 'ARMS RACE' TO UNVEIL UPGRADED LUXURY SUITES Momentum traders are eyeing the "cost stock price" as MACD readings show bullish divergence. This, alongside upbeat consumer confidence surveys, may drive sustained buying pressure through the next reporting cycle.