Coffee futures price support at $2.28/lb has held through recent market tests, signaling strong buying interest. Trade desks report increased call option activity, often a bullish tell for price trajectory. There are typically two ways business purchase coffee: fixed pricing, meaning the business buys directly from farmers; or via differentials, also known as the futures market. Ben Turiano is one of the owners at Joe Bean Coffee Roasters in Rochester. He tells News8 the practice of maintaining high quality products with high quality and longstanding relationships with farmers is keeping the impact for his business low. Maximiliano begins by noting that the current price volatility has been observed for some time and depends on a number of factors impacting the market. Market watchers note coffee futures price action is consolidating between $2.28–$2.34/lb, a technical pattern that often precedes sharp directional moves. Fundamental drivers include lower Colombian output and weaker USD support for commodity valuations.
