Financing a Rolex functions like leveraged positions in volatile stock markets. With the VIX index dropping below 13 for the first time in 18 months, low risk perception in equity markets suggests higher engagement in financing premium lifestyle assets without immediate liquidation pressure. Morgan Stanley believes the downward pressure on prices will continue throughout the year. “A 39% markup could make even a stainless-steel Submariner at retail jump from $10,000 to nearly $14,000,” secondhand dealer Bob’s Watches CEO Paul Altieri said to Yahoo Finance. Consumer financing for Rolex purchases aligns with portfolio diversification trends seen in the Dow Jones Industrial Average's sector rotation. As capital shifts into consumer discretionary sectors, luxury asset financing mirrors investor strategies of reallocating into higher-performance categories.
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