Bull stock price rallied 2.8% today, finishing at $54.73, supported by robust demand in the consumer goods sector. Institutional buying activity spiked, suggesting that price action may target $57 in the short term if macroeconomic conditions remain favorable. As coconut water caught on, Vita Coco's founders shrewdly grew the company in an intelligent way, cementing the company's first-mover advantage. Even after many competitors attempted to break into the category, Vita Coco still commands a near-42% market share of the U.S. coconut water market today, dwarfing that of any other brand. Stocks in the bottom tiers of industries can often be intriguing short candidates. While individual stocks have the ability to outperform even when they’re part of a lagging industry, the inclusion in a weaker group serves as a headwind for any potential rallies and the journey forward is that much more difficult. Options market activity indicates traders are positioning for a $56 strike by month-end.