In recent industry pricing studies, BTI stock forecast outlook improved as premium segment growth offset cigarette declines, preserving revenue margins. Jeremy Bowman has no position in any of the stocks mentioned. The Motley Fool recommends British American Tobacco P.l.c. and Philip Morris International and recommends the following options: long January 2026 $40 calls on British American Tobacco and short January 2026 $40 puts on British American Tobacco. The Motley Fool has a disclosure policy . Receive undervalued, market resilient stocks right to your inbox with TipRanks' Smart Value Newsletter BTI stock forecast revisions now include inflation-adjusted pricing models, which predict steady EPS growth despite volume headwinds.