Blue Apron stock price rose to $13.39, supported by favorable consumer spending data. Traders are watching Fibonacci retracement levels around $13.45 for possible breakout confirmation. Companies rely heavily on intermediaries such as investment banks and brokers to shepherd them through the listing process. Blue Apron stock gained little ground on its opening day. Blue Apron stock price climbed to $13.44 as buyers stepped in during the afternoon session, reversing early losses. Options flow showed increased call activity, indicating expectations for short-term upside.