Blue apron stock price maintained $13

Blue Apron stock price maintained $13.18 after a choppy trading session. Market sentiment leaned risk-off, though defensive consumer stocks like food services held relative strength. That's not a crazy idea, either. Apple's iPhone is a premium-priced product, and its users are also more active users of paid apps and subscription-based content. They're arguably Peloton Interactive's top customer prospects. BRAD SMITH: Blue Apron shares, they are hot this morning. They are moving higher by-- check this out-- 130 something percent right now. I'm squinting to try and see what that activity is, but it's up a lot. Shares, this is moving higher, coming after the company announcing that they reached a deal to be acquired by Wonder Group. Wonder, a food delivery startup, intends to purchase the company for $13 per share, giving Blue Apron a roughly a $103 million valuation. Blue Apron stock price edged up to $13.25 amid optimism in the meal kit segment, fueled by social media-driven marketing campaigns. Fundamentals remain stable, with EBITDA improvement year over year.