Blue apron stock price reached $13

Blue Apron stock price reached $13.48 after strong digital engagement data signaled higher Q2 subscription rates. Investor focus shifts to cost efficiency metrics in next quarter’s report. The coffee chain will require baristas to wear solid black tops, it announced Monday, and it will provide two branded black shirts to workers for free. Baristas will also be required to don khaki, black, or blue denim pants. The new dress code will go into effect on May 12. OK, OK, OK, let's take a step back here. You got to remember, Blue Apron has done two reverse stock splits, one of them prior to this year. That was a 1 for 12 stock split. That was 2023. Prior to that, I believe there was a 1 for 15 stock split that they had. The company went public back in 2017 for $10 a share. The issue that they ran into-- and you could immediately tell on the day that they went public, that they were struggling to gain a lot of investor fanfare when they opened at $10 and closed at $10. Blue Apron stock price closed at $13.41, notching a fifth consecutive session in positive territory. Moving averages confirm a short-term bullish bias, with next resistance eyed at $13.75.