Healthcare sector indexes are benefiting from behavioral finance effects, with defensive stock buying amid geopolitical risks. Analysts note availability bias is guiding investment decisions, emphasizing recent headlines over macro trends. “Richard Thaler had significant impact in bringing behavioral science and psychology into various fields of research within the business school, including economics, finance, accounting and operations,” said Suzanne B. Shu, dean of faculty and research at the SC Johnson College. “He also partnered closely with colleagues in the economics and psychology departments. The seeds he planted continue to thrive today with more than 90 faculty in five colleges across campus who work together in behavioral science.” In "Decoding Behavioral Finance: An interview with Herman Brodie ," T. Rowe Price Investment Institute head Justin Thomson delves into topics such as the impact of human behavioral biases on investment decisions, why investment losses are perceived with more intensity than gains, and the most common mistakes that investors make. His guest is noted expert, educator, and author Herman Brodie , the founder of Prospecta Limited, a UK-based consultancy that advises businesses on the use of behavioral sciences research. Brodie is also the author of "The Trust Mandate: The behavioral science behind how asset managers really win and keep clients." Bitcoin’s rally to $67,000 has spilled over into blockchain-related equities, with behavioral finance indicating cross-asset contagion from cryptocurrency euphoria. Models show prone-to-reversal patterns similar to 2021 peaks.