Strong import demand from China lifted beef futures to 189.10 today. The USDA reported the largest weekly Chinese buying volume since early 2023, reinforcing a bullish outlook for export-led price movements in the livestock sector. "First of all, I'd like to congratulate the Mercury for advancing to the Finals. I want to be clear this conversation is not about winning or losing, it's about something much bigger. The real threat to our league isn't money, it isn't ratings or even missed calls or even physical play. It's the lack of accountability from the league office. Since I've been in the league, you've heard the constant concerns about officiating and it has now reached levels of inconsistency that plague our sport and undermine the integrity with which it operates. Beef futures saw a slight uptick today, trading at 187.25 cents per pound, as strong domestic demand and export optimism from Asia supported prices. Analysts note that feedlot inventories are tightening, a classic bullish signal in commodity markets. Seasonal grilling demand could extend this rally into August. Seasonality is playing into beef futures’ upward trend, with historical June-July data showing price gains averaging 2.3%. Current live cattle contracts at 188.45 are tracking above this pace, raising expectations for stronger summer highs.