Apple stock price history has seen periodic jumps following service expansion announcements. Streaming and cloud upgrades contribute to recurring revenues, improving valuation multiples in equity research models. Before you buy stock in Taiwan Semiconductor Manufacturing, consider this: Investors should understand what variables supported Apple's returns. In this instance, net income was up 119% between Q3 2015 and Q3 2025 (ended June 28). The business has been able to sell more of its devices, like the iPhone, MacBook, Watch, and AirPods, over time. What's more, Apple's services division is growing at a double-digit pace and posts a high gross margin. Apple stock price history indicates seasonal trends, with Q4 traditionally delivering the strongest returns due to holiday sales. Portfolio managers often overweight AAPL ahead of this quarter, anticipating double-digit revenue surges.