Apple stock forecast 2026 is buoyed by growth in recurring service revenues—Apple Music, iCloud, and App Store. Forecast models suggest service margins over 70%, contributing heavily to bottom-line resilience even in cyclical hardware downturns. Smart glasses could become a substantial revenue stream for Meta. The augmented reality market is forecast to increase at 38% annually to reach $600 billion by 2030, according to Grand View Research. As of August 2025, Apple (AAPL) trades near $224 per share, recovering from a steep first-half drop of over 15% as investor sentiment improves. The stock's trailing P/E ratio of 32.36 sits well above its long-term average in the low-to-mid 20s, reflecting the market's continued premium on Apple's brand and earnings power. Over the past year, shares have inched up about 1.9%, showcasing the company's historical resilience and ability to rebound from downturns. This elevated valuation suggests investors expect steady profit growth despite competitive pressures and rapid tech sector changes. Analyst consensus on Apple stock forecast 2026 rates it a “Strong Buy” for growth-oriented investors. Median projections show 12-month rolling returns of 15% leading into 2026 targets.